WAKE UP CALL
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After the national MORI poll survey undertaken for the National Aids
Trust (NAT) last year, it became clear that HIV and Aids have fallen off
the public agenda. People living here with HIV are also still experiencing
stigma and discrimination because of their HIV status.
Awareness and access have certainly improved within the HIV support sector,
but out there in the big wide world, particularly when it comes to issues
of prejudice and stigma towards the newly-infected, the general public
remains negative and ignorant.
So, NAT launches the first high-profile national media campaign in five
years to address and tackle these problems. Saatchi & Saatchi, one
of the top advertising agencies in the country, was drafted in to design
the adverts and posters, and gave its creative services free.
The posters and adverts are now appearing in London and Manchester in
