I am not the first person to point it out, but how
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questionable is the current practice among some advertisers of trying
to sell anti-retrovirals by using the images of fit, handsome men? It
is perhaps better than selling Benetton sweaters with images of gaunt
AIDS victims, but it's still a long way from the reality of stress, anxiety
and side effects which anti-retrovirals involve.
To make HIV into a chic fashion accessory is not only undesirable, it's
plain barmy. Should you ever feel the need to join a smallish group of
well-set older men who share a common interest, join the local golf club.
After all, if you don't like it, you can always change your mind and resign.
