get Aids and die' scare tactics?
It's not easy, but as the makers of the Super Shag Land
internet game say in this issue, you have to market Safer Sex™ like
a brand. You have to somehow make it Cool and Desirable. You have to make
it something that only saddoes, like adults, don't do.
In short, we'll know the government has got it right if the safer sex
ads are as baffling to oldies as a ragga record played backwards. If they
are as crisply informative as those GPs' nurses, we'll know they're money
down the drain.
page 3 of 3
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