for the right type of audience," he says, but adds:
"Still I don't knock what they do, they are the only organisation in Europe who is going very public on a

grand scale for young people with HIV. It's just that they're too global in approach perhaps to make a difference to kids watching MTV here in the UK.
"Also, the other reason for including a personal testament from the UK in the Staying Alive documentaries, is that Britain does have such a big influence internationally when it comes to youth culture."
There are plans for HIFY to work more closely on the next 2003 MTV documentary currently being researched.
Staying Alive will be shown on cable TV across the world from November and around World Aids

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Day.
But it isn't just the personal stories that hit home, it's also the back-up Public Service Announcements (PSAs) shown around World Aids Day that MTV believe are hugely effective: videobites with pop stars and real people that illustrate the problems, and message, of safer sex.
There's a contrast, isn't there, with the way young people get encouraged in pop culture to be totally sussed and confident about sex, and how they actually behave when it comes to having sex in their real lives. How does Georgia feel MTV deals with this?

Female pop performers make their presence felt more than ever this year for MTV's World Aids Day push. Mary J Blige introduces the Staying Alive documentaries, Alicia Keys and Missy Elliot perform special concerts in Seattle & Cape Town. Watch MTV on 1 December.

"One of the platforms for us is youth empowerment, and we are very active in this. In our PSAs this year, we particularly make sure that girls are armed in this way. We show six different scenarios and one encourages girls to have the 'balls' to go into loos to get condoms if they can't get them in the usual places."

She mentions a recent discussion with young people from around the world:
"When we hosted the new Staying Alive documentaries at the Barcelona World Aids