Safer
sex ads ‘due out by Christmas’
According to a leaked report in The Observer, the
new national safer sex campaign will start with a £2million
advertising campaign on radio and in magazines, clubs and pubs in
the party season before Christmas. The campaign, aimed at young
people in their 20’s, will use slogans such as ‘It could
be you’ and ‘To enter the sex lottery, just sleep with
someone without a condom’. The late arrival of the DoH sex
campaign means that the joint DoH and NAT “Are you HIV Prejudiced?”
campaign (see
article) has been postponed until 2003. |
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HIV
scare in North East
There has been a big rise in new HIV cases in North
east England. The number of people diagnosed within the region has
risen by 66 per cent compared with 1999 and compares with a national
average increase of 44 per cent. 66 new cases of HIV were recorded
in the area in the first three months of 2002, compared with just
166 in the whole of 2001. Dr Ed Ong, of Newcastle General Hospital,
said the rise is particularly occurring among heterosexuals: “The
message is not getting through to certain parts of the population,
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